1.
Vision for Morwell
We aim to clarify Morwell’s role within the wider Latrobe
City, building upon its geographical centrality, industrial strength, shopping
precincts, multicultural make-up, potential as a major transport node,
attraction as a tourist centre in its own right and as hub for regional visits.
2.
Steps to promote this vision
2.1
Establish positive links between the CBD and Mid Valley
2.11 Encourage
Mid Valley and CBD to work together on events
2.12
Ensure town promotion involves both centres
2.2
Establish positive links promoting unity unity in Latrobe City
2.21
Arrange meetings with sister groups in neighbouring towns
2.22
Work together on matters of interest Latrobe City wide
2.23 Be an advocate on
behalf of Morwell businesses and residents
2.3
Build up the strength of the CBD by helping businesses and improving the
appearance and general ambience of the area
2.31
Gain much wider membership from CBD businesses
2.32
Promote business improvement policies and events.
2.33
Continue special Sale Day type events
2.34
Approach landlords and businesses to improve appearance of premises
2.35
Ensure streets are safe and welcoming
2.36
Continue Tidy Towns involvement
2.4
Promote Morwell’s multicultural background and strengths
2.41
Identify, publicise and patronise our many fine restaurants and Cafės
2.42
Give continued support for the Migrant Wall of Recognition
2.43
Recognise the National Day of nations represented in Morwell
2.44
Promote the annual Immigration Park celebration and similar events.
2.45
Strengthen sister city links with Takasago (Japan) and Taizhou (China)
2.5
Promote Morwell’s attractions such as the Rose Garden, Latrobe Regional
Gallery, the Wetlands,
the Town Common and the Immigration Wall
2.51
Encourage the holding of events in the Garden and on the Common
2.52
Ensure Friends of the Rose Garden are given continued support
2.53
Ensure the proposed upgrade of the Common goes ahead smoothly
2.54
Promote tourism to these and other identified attractions
2.55
Support the proposed Annual Latrobe Rose and Garden Show.
2.6
Encourage Civic Pride
2.61
Badge Morwell as The Rose Town. - extend rose theme through the CBD
2.62
Street decoration during special occasions – get more banners for
poles
2.63
Improve the entries to Morwell through attractive Rose signs.
2.64
Increase the number of banners on buildings
2.65
Promote Morwell’s history and achievements
2.66
Increase the number of events in the streets including music
2.7
Make Morwell a comfortable and safe place to shop, visit, and work.
2.71
Work with Council to make streets attractive and safe
2.72
Ensure amenities such as parking, toilets, seating etc are of
high standard
2.8
Ensure Advance Morwell’s membership and finances are adequate.
2.81
Conduct a membership drive to reach at least 200 members
2.82
Examine other sources of funds such as grants.
2.9
Ensure Morwell has adequate appropriate accommodation and public
transport for a viable,
progressive population
2.91
Work with Council to make more land available for housing
2.92 Monitor availability of suitable public
transport
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